Helping UK Restaurants Cook Smarter, Run Better, and Make More Profit

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I’m Joe Laker — a chef consultant with over a decade of experience across the UK hospitality scene. From casual bistros to Michelin-starred kitchens like Pollen Street Social, The Black Swan at Oldstead, and Roots York, I’ve led and learned from some of the best in the industry. I was Head Chef at both Anglo in Farringdon and Fenn in Fulham, and I now run my own restaurant, Counter 71.

I help independent restaurants and pubs sharpen their food, teams, and operations — whether that means fixing food cost issues, redesigning a menu, improving staff training, or getting a new concept off the ground. I also offer bespoke private cheffing and event support, always tailored, never templated.

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Straight-talking advice. Hands-on experience. Real results. Get in touch for a free consultation and quote.